Hong Kong rolls out Convention Ambassador scheme to promote recovery

The Ambassadors are instrumental in strengthening the city’s position as a best-in-class MICE hub

Over 100 leaders of business and professional bodies in Hong Kong have joined forces with the Hong Kong Tourism Board (HKTB) as Hong Kong Convention Ambassadors to promote the city as the choice for regional and global business events.

The Hong Kong Convention Ambassador programme was launched to help revitalise the city’s MICE industry, by tapping onto the Ambassadors’ extensive connections, influence and personal standing in their respective fields.

The Ambassadors are instrumental in strengthening the city’s position as a best-in-class MICE hub

YK Pang, HKTB’s chairman, said: “The Hong Kong Convention Ambassador programme is formulated not only to bring business events to the city when travel resumes. It will also promote the advantages of Hong Kong to the global business community and help drive multi-sectoral recovery.”

He added that the “conomic multiplier effect of hosting world-class MICE events is huge”, where on average, MICE visitors spend at least 20 per cent more per capita than a general visitor.

The ambassador programme will certainly deepen the network between the HKTB and business sectors to bring even more leading international events,” said Henry Li, chief marketing pfficer of Hong Kong Productivity Council.

For instance, Century Tsang, president of Hong Kong Dental Association and Hong Kong Convention Ambassador, has helped to successfully host the Hong Kong International Dental Expo and Symposium in January. The three-day event drew an average daily attendance of over 3,000 dental professionals.

In addition, Hong Kong is seeing a strong line-up of 12 upcoming ambassador-led events expected to generate close to US$10 million tourism receipts. They include the 23rd International Conference of Racing Analysts and Veterinarians 2021, and the Asian Conference on Emergency Medicine 2021.

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