The Korea Tourism Organization will be holding a new, hybrid travel expo from June 29 to July 13, 2021, bringing four tourism events under one umbrella for the first time.
The Korea International Travel Expo (KITE 2021) will kick off on June 29 with an opening ceremony at the Paradise City Hotel in Incheon. The programme line-up will include keynote speeches by Berlin Tourism and Congress CEO Burkhard Kieker and Singapore Tourism Board assistant chief executive Chang Chee Pey, a performance by Korean longboarder Ko Hyojoo as well as a night-time drone show.
The event will kick off with the Korea MICE Expo from June 29 to July 2, featuring a roadshow, CVB showcase, and an exhibition on meeting technologies.
This will be followed by the Korea Travel Mart from July 5-7. Highlights include discounted Korean products, early-bird flight ticket prices to South Korea, a live travel talk show with a K-pop star, and an online fam tour for overseas buyers.
Taking place from July 8-9, the Korea Luxury Travel Mart will feature a tourism conference, as well as a virtual fam tour showcasing luxury tourism and related products.
Wrapping up the expo will be the Korea Medical Wellness Tourism Fair from July 12-13, featuring a conference, virtual wellness programme, and medical consultations for overseas delegates.
Delegates can expect to obtain the latest information on South Korean tourism in relation to the four sectors, engage in one-on-one video business consultations with Korean sellers through a new online platform, and gain insight into post-Covid-19 tourism in South Korea. Over 1,500 domestic and overseas buyers, as well as thousands of visitors, are expected to attend.