Korea’s largest business events industry exhibition, Korea MICE Expo 2026 (KME2026), will run from November 17 to 19 at Coex Magok in Seoul.
Hosted by the Korea MICE Association with backing from the Ministry of Culture, Sports and Tourism, the Korea Tourism Organization, and Seoul Metropolitan Government, this year’s event operates under the theme, Define Your Angle, Shape Your MICE.
This year’s event shifts focus to high-conversion B2B outcomes through pre-screened buyer matching, ensuring international participants have active plans to host Korean events within three years.
Alongside regional tourism boards and venue operators, the exhibition floor will introduce a dedicated MICE Tech Zone and the inaugural MICE Tech Awards to highlight AI-driven event solutions. Attendees can also access the MICE WAVE conference, featuring the 2nd Korea-China-Japan MICE Forum centred on Sports MICE, with sessions co-hosted alongside global organizations such as ICCA, GSTC, MPI, and Encore.
“KME2026 will focus on the quality rather than the quantity of business meetings,” said Danny Hyundae Shin, Chairman of the Korea MICE Association. “We aim to evolve KME into a global business platform encompassing both inbound and outbound opportunities.”
