MCEC opens corporate bookings for its digital art gallery

A rendering of Starry Night

The Melbourne Convention and Exhibition Centre (MCEC) has opened corporate bookings for Australia’s Digital Art Gallery THE LUME Melbourne from September 2021.

With exclusive access to the immersive space (part of MCEC), guests will be treated to a 45-minute feature show and 15 minutes of featurette shows, woven around the event running order.

A rendering of Starry Night, part of the Van Gogh show

THE LUME Melbourne’s inaugural show, Van Gogh, will take guests on a journey into the world of Vincent van Gogh, as his most famous artworks burst to life and the sights, sounds and aromas of 19th century France fill the room.

Exclusive events within the gallery can range from gala dinners to cocktail parties good for 200 to 1,200 pax (Covid-19 capacity limits permitting) and include F&B. Here, the menu was created to celebrate the uniqueness of Vincent van Gogh’s paintings, paying homage to his Dutch heritage and to France, his adopted creative home, and uses fresh Victorian produce paired with an extensive Australian and French wine list.

MCEC and THE LUME Melbourne can also tailor the event with the help of custom projections, such as beaming a company’s branding across 3,000m2 of event space with the help of 150 projectors.

Non-exclusive events are also a possibility thanks to the mezzanine level. The space can be booked during gallery hours for smaller events up to 100 guests.

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