Preferred launches hotel buyout experiences for groups

Borneo Eagle Resort in Kota Kinabalu, Malaysia

Preferred Hotels & Resorts has rolled out WHERE NEXT? Buyouts – the second phase of its global WHERE NEXT? campaign.

Corporate groups and bleisure travellers can now select buyout options inclusive of entire floors, wings, or even full property takeovers at more than 135 independent luxury properties around the world.

Borneo Eagle Resort in Kota Kinabalu, Malaysia

The WHERE NEXT? Buyouts offer is available for stays through December 31, 2022, with highlights in Asia including the Alma Resort in Cam Ranh, Vietnam; Borneo Eagle Resort in Kota Kinabalu, Malaysia; and The Capitol Hotel Tokyu (Tokyo, Japan).

“Our global sales team has fielded more requests over the last six months for partial or entire hotel buyouts than ever before, so we launched WHERE NEXT? Buyouts to fuel inspiration among travellers and our loyal I Prefer guests while providing them with information on each of the tailored hotel options available to them,” said Alison McDermott, executive director of global merchandising and marketing for Preferred Hotels & Resorts.

“This continuation of the WHERE NEXT? global campaign is designed to appeal to many travellers and caters to different budgets and group sizes to offer exclusive solutions to everyone ready to reconnect and create memories.”

WHERE NEXT? Buyouts follows the May launch of WHERE NEXT? Experiences – an offer for two nights’ accommodation or longer at the best available rate, which extends complimentary daily breakfast for two, a locally-inspired experience for two, and fast track to I Prefer Elite status.

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