On July 21, the Catalonia Tourism Board (CTB) – in collaboration with the Spain Tourism Board in Singapore and part of ILTM Singapore – managed to launch their first in-person event since the pandemic, one day before Singapore went into lockdown for the third time.
The Catalonia Workplace, held at Andaz Singapore, aimed to stimulate interest in travel to Barcelona and the region of Catalonia, and welcomed a full attendance of 14 MICE and luxury buyers based in Singapore. The event also sought to bring Singaporean tourism professionals together and meet face-to-face, amid new meeting regulations.
At the Catalonia Workplace, CTB also unveiled a new tourism product, The Grand Tour of Catalonia. The Grand Tour of Catalonia offers 2,000km of circular itineraries that link iconic natural and cultural sites in the region, ranging from the Pyrenees mountains to the 500km of Mediterranean coastline.
Attendees got to taste and experience a little bit of the Grand Tour of Catalonia through artisanal gifts, and also a real-time video call from leaders and suppliers of the region.
The tourism board strongly believes that Singaporeans would be the first segment of travellers from Asia Pacific to head to Spain once travel restrictions are lifted. Singapore is one of the 10 countries outside of the European Union that have permission to enter Spain without being vaccinated or undergo quarantine, since European borders reopened on June 7.