From September 1, 2021, Singapore Airlines (SIA) will integrate its corporate travel programmes under the HighFlyer brand.
Currently, the SIA Corporate Travel Programme is aimed at large corporates, while HighFlyer focuses on SMEs. With the integration, new features will be introduced while all benefits currently available in both programmes will be retained in the new HighFlyer.
Participating companies will be able to enjoy preferential corporate fares, and earn HighFlyer points, for all eligible travel on both Singapore Airlines and Scoot, the two passenger airlines within the SIA Group.
New features include more eligible booking classes for HighFlyer points accrual on non-corporate discounted flights, as well as rewards for reaching specific milestones in customer spend. SIA will also expand the rewards catalogue for HighFlyer members, introducing more options for members to redeem with HighFlyer points.
Customers will also be given access to a one-stop corporate portal for booking flights, redeeming rewards, and managing their travel. Eligible customers will be able to enjoy priority services on their travel, including priority reservation waitlist and airport standby.
SIA is also planning to introduce new HighFlyer earn and burn options with non-air partners such as hotels and car rental services, which are relevant to business travel needs and support customers beyond the flight journey.
This will give customers more opportunities to earn and use their HighFlyer points. HighFlyer, together with SIA Group’s loyalty programme KrisFlyer, provides rewards to companies, as well as their employees, who travel on SIA and Scoot. For each eligible flight, business travellers with a KrisFlyer membership can earn miles for themselves on top of the HighFlyer points earned by their company.
Companies can also reward their employees by converting HighFlyer points into KrisFlyer miles. To support this, SIA has boosted the conversion rate to one HighFlyer point for one KrisFlyer mile, up from two HighFlyer points for one KrisFlyer mile.
HighFlyer will be available in all countries and have four tiers – HighFlyer, HighFlyer Silver, HighFlyer Gold and HighFlyer Platinum. The basic HighFlyer entry tier will be free to enrol, while the Silver, Gold and Platinum tiers will have an annual minimum spend requirements.
Current SIA Corporate Travel Programme accounts will have their contracts renewed under the new HighFlyer programme, and current HighFlyer accounts will automatically be eligible for the new benefits at the launch.