MCEC launches digital events platform

The work that goes on behind the scenes

The Melbourne Convention and Exhibition Centre (MCEC) has unveiled a digital events platform that will allow customers to deliver virtual and hybrid events live, online and on-demand.

The new platform includes multi-speaker presentations, keynotes, workshops, virtual breakout spaces, Q&As and networking. The lifespan of the event is also extended, with recordings available post-event.

The work that goes on behind the scenes

MCEC indicates the platform “goes above and beyond anything else available on the market”, with each event assigned a dedicated digital event manager, a team of inhouse techsperts, flexible staging options and ultra-fast secure internet infrastructure to create a unified experience between in-person and online audiences.

Chief executive MCEC Peter King said in a statement: “It has never been more crucial than right now, in the ever-evolving event landscape, to be able to connect and maintain global relationships and we are proud to be able to offer this in a single, combined platform.

“It is no longer realistic for an event to be solely in-person or online and we saw a need for this combined approach without compromising the quality of the delivery, so no matter where people are, they can have the same level of participation in the event.”

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