GCCEC adds XR solution to virtual toolbox

The next-gen app allows clients to walk around GCCEC from anywhere in the world

The Gold Coast Convention and Exhibition Centre (GCCEC) has launched GCCECXR, an app that allows the user to visit the venue in Australia on a 1:1 scale, via extended reality (XR), from any location.

Through GCCECXR, the user superimposes a virtual model of the venue onto a real-world surface through their mobile screen. The app also allows a walk around the entire building, and through the arena, halls, and central rooms at full size. These spaces appear as a photorealistic 3D exhibition space, a gala dinner, and a seated arena.

The next-gen app allows clients to explore GCCEC from anywhere in the world

Michelle Mann, director of sales and marketing, GCCEC, said in a press statement: “Site tours are one of our key selling tools and with many clients unable to travel due to current regulations, we’ve developed new ways to allow them to view the venue from their own home or office. But this mixture of the virtual and real-world is by far the most exciting.

“Of course, nothing replaces coming to the destination, face-to-face, tasting our food and meeting the team, but this tool provides an excellent first experience,” Mann continued.

David Shering, founder and creative director of XR creation company Handbuilt Creative, said: “This is certainly one of the most advanced XR projects we’ve created so far, with the Handbuilt team pushing the boundaries of what’s possible in next-gen augmented reality worldwide.

“GCCECXR is the world’s biggest 1:1 scale photorealistic XR experience as it’s over 200m long, 70m wide and 14m high. Its colossal size, and the fact you can walk anywhere to explore even small details, means you feel like you’re actually there.”

Located in the heart of Broadbeach, just 500 metres to the beach and within walking distance to many accommodation options, GCCEC is Australia’s largest regional convention centre. The space features a massive arena, four exhibition halls and a range of meeting rooms that can cater for events up to 6,000 people.

Photo caption: Next-gen app allows clients to walk around the venue from any location

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