The Gold Coast Convention and Exhibition Centre (GCCEC) has launched GCCECXR, an app that allows the user to visit the venue in Australia on a 1:1 scale, via extended reality (XR), from any location.
Through GCCECXR, the user superimposes a virtual model of the venue onto a real-world surface through their mobile screen. The app also allows a walk around the entire building, and through the arena, halls, and central rooms at full size. These spaces appear as a photorealistic 3D exhibition space, a gala dinner, and a seated arena.
Michelle Mann, director of sales and marketing, GCCEC, said in a press statement: â€śSite tours are one of our key selling tools and with many clients unable to travel due to current regulations, weâ€™ve developed new ways to allow them to view the venue from their own home or office. But this mixture of the virtual and real-world is by far the most exciting.
â€śOf course, nothing replaces coming to the destination, face-to-face, tasting our food and meeting the team, but this tool provides an excellent first experience,â€ť Mann continued.
David Shering, founder and creative director of XR creation company Handbuilt Creative, said: â€śThis is certainly one of the most advanced XR projects weâ€™ve created so far, with the Handbuilt team pushing the boundaries of whatâ€™s possible in next-gen augmented reality worldwide.
â€śGCCECXR is the worldâ€™s biggest 1:1 scale photorealistic XR experience as itâ€™s over 200m long, 70m wide and 14m high. Its colossal size, and the fact you can walk anywhere to explore even small details, means you feel like you’re actually there.â€ť
Located in the heart of Broadbeach, just 500 metres to the beach and within walking distance to many accommodation options, GCCEC is Australiaâ€™s largest regional convention centre. The space features a massive arena, four exhibition halls and a range of meeting rooms that can cater for events up to 6,000 people.
Photo caption: Next-gen app allows clients to walk around the venue from any location