IT&CM Events, TTGmice spotlight value of peer appreciation

IT&CM Events and TTGmice have kicked off a month of positivity that focuses on peer appreciation and motivation to spread joy among business events professionals.

The campaign, titled MICECheerleader, hopes to encourage business events professionals to share kind words of gratitude and encouragement with their colleagues, industry partners, mentors or anyone who has made their days brighter and easier throughout this pandemic and travel and tourism crisis.

The MICECheerleader campaign will run from September 1 to 30, kicking off with TTG Asia Media staff posting their own messages of appreciation and encouragement on LinkedIn.

Cheryl Tan, head of TTG Events, said: “It has been such a roller-coaster year and a half since things turned topsy-turvy. Kind words are always welcomed but even more so now to keep our spirits up and ready for recovery.”

Business events professionals who would like to keep the motivational ball rolling can do so by posting an individual message of appreciation or acknowledgement for three (or more) professionals in their network, and tag them.

Recipients of the message are encouraged to return the gesture and do the same for three others in their networks.

Posts should carry the hashtag MICECheerleader as well as tag IT&CM Events and TTGmice.

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