SILMO International, MP Singapore, and the Singapore Tourism Board signed MoU (Memorandum of Understanding) to officially launch SILMO Singapore.
SILMO Singapore will be the Asian flagship edition of SILMO Paris, an international B2B eyewear and lifestyle tradeshow recognised as the global launchpad for new designs, collections, and technologies in the eyewear industry.
Licenced by the SILMO Association in Paris, SILMO Singapore will showcase the top global brands and content of SILMO Paris, as well as major optics and eyewear brands from across South-east Asia. SILMO Singapore will also feature curated content and platforms for networking and knowledge exchange between industry leaders, with a particular focus on regional trends and interests.
The first edition of the new show will run over three days at the Suntec Singapore Convention & Exhibition Centre from April 12-14, 2023.
The MoU spans three years, and SILMO will be returning to Singapore for subsequent editions in 2024 and 2025.
SILMO has had a presence in the South-east Asian region since 2018, with the hosting of the ASEAN Optometric Congress along with an international tradeshow in Bangkok.