The Society for Incentive Travel Excellence, Thailand chapter (SITE Thailand) has partnered with the Thailand Convention and Exhibition Bureau (TCEB) to host the SITE Thailand M&I Sustainability Advocate Project, which comprises 146 young leaders working on improving and developing new sustainability practices for the meetings and incentives sector.
The ongoing project will culminate on October 15, 2021, where 17 teams of young individuals aged 17 to 25 will present their ideas during the virtual M&I Sustainability Forum.
Although SITE Thailand M&I Sustainability Advocate Project is not a competition, there will be special recognition â€“ such as Creative Champion, Local Lovers, Super Storytellers, and Market-ready â€“ for ideas with outstanding features. Overall, the project is supposed to be a platform to learn about sustainability and create new ideas for action.
As such, all participants will be recognised as SITE Thailand Sustainability Ambassadors.
Boontawee Jantasuwan, SITE Thailand’s president, revealed in a press release that this project was to be an “incubation platform” to “explore the changing landscape of the meetings and incentives industry after the pandemic”.
He added that as Generation Z will become the significant workforce in the next decade, the sector needs to reshape its thought processes to cater to clients from the next generation, who “seek sustainable options in all aspects of their lives”, ranging from community experiences and vegan food, to green hotels and bettering their carbon footprint.
Supawan Teerarat, TCEB’s senior vice president â€“ MICE capability and innovation, added that TCEB aims to develop “solid industry practices”, as well as “empower the young generation to step up and create new solutions” for the business events industry.