The Tourism Promotions Board (TPB) Philippines, the marketing and promotions arm of the Department of Tourism (DOT), concluded its 2nd Tourism & Technology Forum on October 8, with 2,620 registered delegates for the two-day event.
Originally designed as a hybrid event, the second edition of the Tourism & Technology Forum went fully virtual after the Inter-Agency Task Force for the Management of Emerging Infectious Diseases announced that Metro Manila would remain under General Community Quarantine (Alert Level 4), which meant that large-scale business events were not allowed.
On opening day, DOT secretary Berna Romulo-Puyat encouraged more partnerships with stakeholders and local communities to further future tourism initiatives. The panel discussion on “Industry Responding to the New Era of Travel Uncertaintyâ underscored collaboration as key to successfully promote travel during this time.
Philippine Tour Operators Association (PHILTOA) president, Cesar Cruz added: “We’re trying to form consortiums, negotiate hotel rates, and negotiate transportation as a group, not as a single tour operator to encourage more partnerships with stakeholders and local communities.”
In addition, discussions on “Digital Content Marketing: The Art of Story Telling” by TeamAsia’s chief storyteller Bea Lim, “5 Traveler Trends to Watch Out For” by TripZilla’s senior editor Alyosha Robillos, and “Riding the Wave of Work from Anywhere” by Bloom Solutions’ chief strategy officer Luis Buenaventura proved that there is still work to be done and upskilling is needed to secure the country’s tourism future.
In the âThe Rise of the Influencersâ panel discussion, Global Woman Club Cyprus’s director Elisabeth Villiger Toufexis put an emphasis on the pursuit of truth for influencers to be effective. Itâs all-encompassing advice to tame the ill effects of technology. If we are to be ready for a different future, we must not lose what makes us human in the first place â authentic connection.
To ensure future-readiness, TPB’s chief operating officer Maria Anthonette Velasco-Allones, concluded: “Technology is a driver of change and is not meant to be our master. It is meant to connect us and inspire meaning in these connections and serve us and our purpose, which is to make our lives better.”