Visit Maldives recently launched a global campaign entitled Redefining MICE, during a luncheon held on the sidelines of the MILT Congress that took place in Grand Hyatt Mumbai.
The purpose of this campaign is to promote the Maldives as an emerging top destination for business events, one that seamlessly merges business with leisure through different experiences.
During the launch event, Visit Maldives, along with industry partners Baglioni Resort Maldives & Villa Hotels & Resorts, gave a presentation on offers available for the business events segment, followed by a conference and networking sessions.
Attendees were also provided with the latest destination information and travel guidelines, highlighting the Maldives’ attributes such as its naturally social-distanced geography, and its stringent safety measures.
Activities such as global media campaigns, participation in business events tradeshows, social media campaigns, business events roadshows, distribution of digital brochures and videos, and fam trips, will take place over these two months. There will also be a dedicated landing page for business events on Visit Maldives’ website.
