Uniplan has revealed a new leadership team for its Shanghai office, where Sonny Shen has been appointed as its managing director, effective immediately; while Aiden Liu has been appointed executive creative director, effective November 15.
Shen will report to Geraldine Chew, CEO, Greater China. She has over 20 years of marketing and sales experience on a range of platforms. Shen used to be the managing director of Edelman, where under her leadership the company doubled its size in three years to become the biggest international marketing communications firm in Shanghai.
Most recently, she was general manager of RR Donnelly Asia where she transformed the business unit from a commercial printing trader to a technology-driven experiential marketing solution provider.
Meanwhile, Liu is currently the executive creative director of Uniplan Beijing, where he has been a part of Uniplan Beijing for six years. He was previously with the China Science Museum, and is an artist by training.
In his new role, he will report to Shen.