Uniplan, a global agency for brand experience has opened a new regional office in Dubai, UAE, as it looks to scale up its service and support for clients in the Middle East & North Africa region.
The new office is headed by Safwan El Roufai, CEO for Middle East and North Africa.
Newly-appointed, El Roufai has been tasked with leading Uniplan’s Dubai team in delivering innovative solutions and unparalleled experiences for clients across various industries.
He has over two decades of experience in the events and communication industry. Previously, El Roufai was executive vice president MENA for VML, WPP’s creative company; and CEO of Prisme International, the events agency behind the launch of Burj Khalifa, and Dubai Tram.
Christian Zimmermann, Global CEO of Uniplan, said: “Dubai’s strategic location between the East and the West offers unparalleled opportunities for Uniplan. Currently, Dubai works closely with our Hong Kong office, exemplifying its role as a bridge between cultures and markets… Additionally, our new office will play an important role for bringing Chinese brands to the MENA region, leveraging Dubai’s unique position and our global network.”
Uniplan was founded in Cologne in 1960 by Hans Bruehe, father of the current CEO and owner Christian Zimmermann.
