Photo of the day: Seoul takes steps towards global hybrid destination goal

Kim Jihyun, director of the Seoul Tourism Organization, participating in a panel discussion

On October 26 and 27, 2021, Seoul successfully held the hybrid 2021 ICCA Congress programme, the second consecutive year the South Korean city has hosted the event.

Seoul acted as a Congress hub, and connected Asia Pacific members to other global hubs in Abu Dhabi, Johannesburg, Nagasaki and Paris, as well as the host destination Cartagena, Colombia.

Kim Jihyun, director of the Seoul Tourism Organization, participating in a panel discussion

A hologram performance under the main message of the Congress, Forward to Future, opened the main programme in Seoul, which was followed by a keynote speech of 2022 Korean Trends and New Normal Convention Strategy.

This hosting will contribute to Seoul’s greater aim of serving as a global hybrid meeting point for events. Recent conference wins including the World Congress of Neurology 2025 and World Congress of Audiology 2026, where 70 to 80 per cent of participants are to be from overseas.

The 3-D event hosting platform, Virtual Seoul, is also currently being upgraded.

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