Seoul Convention Bureau has unveiled Virtual Seoul 2.0, their 3D business events platform that has gone through an upgrade and given a facelift.
Four new venues and several other exhibition functions have been added to the platform. The Content Management System (CMS) is also new, and allows event planners to customise their events without having to go through IT staff.
The four new venues in Virtual Seoul 2.0 are Coex, meant for exhibitions; Nodeul Island, Seoul’s unique venue in Hangang river which will serve as an outdoor exhibition area; Seoul City Hall which will serve as an open stage; and Seoul Tourism Plaza will function as a business meeting room.
Virtual Seoul 2.0 will also take into account the time zone of each time zone of the host city, and feature either a day or night setting. A pre-scheduled appointment function between buyers and sellers have also been added, alongside a function which allows the exchange of digital business cards, and booths that can offer promotional videos and brochures.
Meanwhile, the CMS will provide event organisers with the ability to manage functions like the broadcasting of videos, and branding functions to post logos, banners, across the platform. Guided videos for the various business events ranging from corporate meetings to conferences have also been uploaded to help aid event planners in their process.
Event planners will also be able to benefit from the PLUS SEOUL support for online/hybrid events, which means the platform will not cost extra. This, in a way, helps Seoul to expand its destination marketing as well.
Director at Seoul Tourism Organization, Jihyun Kim, said: “The first version of Virtual Seoul received much attention locally and globally as an innovative case of destination marketing while travelling was strictly restricted.
“Since Virtual Seoul 2.0 was designed to cover most event types of the MICE industry it will serve a full function as an event platform capable of earning more hosting. Hybrid events are not a trend anymore but another format settling down in the field with ‘living with COVID’ days. As one of the pioneers in this new field, it is the time to be more active in marketing the platform.”