BESarawak recently launched the BESarawak Centralised Collaboration & Data Sharing Initiative (BEdata), during its Tribe Assembly 2021 event.
Beyond obtaining an overview of Sarawak’s business events sector and its local economic impact, BEdata creates a baseline for data generation concerning meetings, incentives, conventions, and exhibitions, and provides in-depth market analysis to support lead generation and business development. Data contribution will predominantly by the government sector with the aid of private sectors.
Speaking at Tribe Assembly 2021, assistant minister for Tourism, Arts and Culture Sarawak, Sebastian Ting encouraged both the government and private sectors to contribute to the initiative.
BEdata is expected to support investment decisions made by the government to ensure the sector remains competitive, while assisting in formulating strategic and tactical plans to develop the industry.
Tribe Assembly 2021 was also the opportunity to recognise 12 International Convention Scholarship Award 2018/2019 recipients and 49 industry partners who obtained industry qualifications and designations such as the Certified Meeting Planner, Certified Incentive Specialist, Digital Event Strategist, Certified in Exhibition Management, and Certified Event Designer.
Amelia Roziman, BESarawak’s CEO, noted: “We want Sarawak to be a more competitive destination by focusing on industry education and development. Our goal in mind is to develop the industry in a holistic manner that puts equal focus on developing hard infrastructure as well soft infrastructure and human capital.”