Australian Convention Bureaux assemble for AIME 2022

A previous edition of AIME pre-pandemic

Asia Pacific Incentives and Meetings Event (AIME) has revealed that almost all of Australia’s Convention Bureaux will be participating in AIME 2022, taking place on March 21–23 in person and March 28 to April 1 virtually.

With 17 Convention Bureaux confirmed, sights are set on connecting with quality buyers and the AIME community to help drive business for their local regions, as well as showcase their destinations on the world stage.

A previous edition of AIME pre-pandemic

Owners of AIME, the Melbourne Convention Bureau (MCB) is looking forward to spearheading business for both state and country in 2022 and beyond.

Julia Swanson, CEO of MCB said: “AIME 2022 is set to be the next big ticket tradeshow to drive confidence right across the Asia Pacific region and importantly where key decision-makers connect, exchange ideas, and create business opportunities.

“The show will be one of the first international trade shows to be held in Melbourne and now in its 29th year, AIME 2022 will be a significant recovery platform for the business events industry right across the region, creating and re-establishing valuable connections to drive commerce.

“It’s an excellent time for the sector to come back together and show the world that Melbourne is back.”

Representing some 1,800 tourism and events operators, Andrew Hiebl, CEO at the Association of Australian Convention Bureaux and an AIMEbassador, is looking to use the 2022 event as a launchpad for the industry’s recovery.

He shared: “AIME’s role in our business events’ recovery is pivotal for reigniting rich business connections between organisers and suppliers. All our mainland members will be exhibiting at AIME 2022, and that’s a great sign of business confidence, human spirit, and commitment to the industry.

“The event will embody the spirit of resilience and add a much-needed boost to future confidence which will flow on to buyers and sellers alike. Through these positive conversations, on and off the showfloor, new opportunities, innovations, and collaborations will be born – that is what excites me.”

Showcasing in 2022 and sponsor of AIME’s Knowledge Program, Destination Gold Coast will be using the event to unveil its new brand and connect with valued partners and quality buyers.

“It’s been a while since Gold Coast has attended AIME as a collective and we’re delighted to be back. At AIME we will be launching our new brand and sharing with our customers what they can expect from us as a destination. We look forward to seeing you there,” said Patricia O’Callaghan, CEO of Destination Gold Coast.

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