Rebak Island Resort & Marina, Langkawi strengthens its MICE preposition

Rebak Island Resort & Marina, Langkawi, in Malaysia

Rebak Island Resort & Marina, Langkawi, in Malaysia has been leveraging digital marketing to create better brand awareness for the destination, as the property plans to draw more international business events to the private island once borders reopen.

Recently rebranded in December 2021 from the Vivanta Langkawi Rebak Island, the property sits on a private island in the Andaman Sea, located south-west of Langkawi’s main island.

Rebak Island Resort & Marina, Langkawi, in Malaysia believes it holds a MICE appeal

Surrounded by a 100-million-year-old rainforest, the 71-key resort currently offers buyouts of the entire island for private events.

Rebak Island Resort & Marina, Langkawi’s director – sales marketing, Andy Yow, shared with TTGmice that future plans include collaborating with inbound tour operators and tourism bodies to attract international business events.

He opined that domestic business events will start picking up from 2Q2022, but for now, most resort guests are from the leisure market.

The unique selling proposition of the resort, Yow stated, was its many outdoor spaces that would work for themed corporate events ranging from networking sessions over cocktails to gala dinners. He added that the “seclusion and privacy” the island afforded would be a boon for event planners, and organisers of incentive groups.

“Incentive groups will be intrigued with our unique activities, from guided nature trails to a Cook with Chef programme where participants can pick up (skills on how to prepare) local cuisine,” elaborated Yow.

For organisers with larger budgets, he also suggested “private yacht charters to explore uninhabited islands around Langkawi”, where a full-day outing would include a picnic on a deserted island and snorkelling activities.

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