Reopening a destination after a lengthy tourism freeze requires the collaborative effort of government agencies, the tourism board and private sector stakeholders, reflects Maria Anthonette Velasco-Allones, chief operating officer of the Tourism Promotions Board of the Philippines.
In this episode of TTG Conversation: Five Questions, Velasco-Allones recounts the footsteps leading to the Philippines’ resumption of international travel on February 10, sheds light on hiccups and lessons learnt along the way, and details what is next as the country fights a hyper competitive destination marketing war now.
