Melbourne welcomes back international incentive groups

PHOTO CAPTION: Melbourne leads the way as the preferred destination for medical conferences

Melbourne Convention Bureau (MCB) has secured six international incentive groups from Malaysia, Singapore, Indonesia and New Zealand – the first to visit Melbourne and regional Victoria since Australia’s international borders closed in 2020.

The wins signal a resounding vote of confidence in Melbourne as the ideal destination for incentive meeting planners and corporations looking to offer a premium program to reward, motivate and retain staff.

Melbourne (pictured) is eager to welcome incentives once again

The first influx of delegates sets the tone for a busy season this May when 162 South-east Asian and New Zealand delegates are due to arrive, filling close to 1,661 room nights and expected to inject more than A$898,000 (US$636,738) in economic contribution to Victoria’s economy.

MCB chief executive Julia Swanson said the arrival of these incentive groups is encouraging for the Victorian visitor economy following a lengthy hiatus of international travel.

“We’re thrilled to once again welcome back international corporate incentive groups – both large and small – to Melbourne. MCB works to boost hotel occupancy in the traditionally quiet shoulder periods with visitors staying mid-week,” said Swanson.

Across the five inbound incentive groups, delegates will visit an array of attractions in Melbourne and regional Victoria.

Pre-pandemic, Melbourne attracted on average just over 100 incentive groups with approximately 55,000 international delegates each year spending on average A$1,019 per day, across accommodation, tourist attractions, local shops and cafes.

Sponsored Post