MCB unveils new interactive video tool for MICE professionals

Melbourne Convention Bureau (MCB) has launched a brand-new interactive video planning tool for business event professionals – Ready. Set. Melbourne.

Somewhere between a video showreel and a choose-your-own-adventure book, Ready. Set. Melbourne is an interactive video experience that integrates engaging clickable options for business events professionals to access information about Melbourne’s and regional Victoria’s capabilities as a business events destination.

MCB believes that by putting the user in charge increases engagement

The interactive video experience allows association decision-makers, appointed event planners and attendees to select the video that resonates most with the information they are seeking at a specific moment of their planning journey.

All videos are infused with further interaction points, providing in-depth local knowledge that will help viewers to host, plan and attend a conference or corporate incentive program in and around Melbourne.

MCB chief executive Julia Swanson explained the Ready. Set. Melbourne video uses the latest digital technology for viewers to interact with unique Melbourne choice-driven video experiences.

“Viewers getting to make their own choices is the cornerstone of the video platform. Ready. Set. Melbourne hands over control to the viewer, they’re in driver’s seat, making choices that then personalises the experience as they advance through the content.

Interactive content is nothing new to MCB, where it previously launched the Delegate Destination Site, digital bid books, virtual planners and exhibitor tool kits and virtual booth enhancements with animated avatars

“Like every video platform on the market, MCB is experimenting with new ways to foster engagement of its services. At the same time, we are also attempting to create an offering that isn’t found anywhere else, much like we did when we first introduced the Melbourne Virtual Site Visit and offered users the ability to explore Melbourne’s business events offering via a 360-degree first-person immersive VR experience,” Swanson said.

Ready. Set. Melbourne. was created in partnership with Business Events Australia through its Advance Program.

Sponsored Post