Business Events Australia has rolled out the second phase of its international brand campaign which includes a suite of new brand films.
Building on the first phase of the There’s Nothing Like Australia campaign, which launched in March 2022, this latest phase forms part of a broader recovery strategy to drive demand for Australia as a business events destination among incentive and association customers in key global markets.
Tourism Australia’s executive general manager of commercial & Business Events Australia, Robin Mack said the new suite of film assets will be part of a targeted marketing campaign across trade and social media targeting customers in the UK, Europe, North America, South-east Asia and New Zealand.
“The film assets bring to life and build upon the new creative strategy for Business Events Australia, which promotes Australia as a destination that is home to friendly people with fresh perspectives, coupled with our diverse and iconic landscapes and world-class venues,” Mack elaborated.
“We are committed to supporting the industry in rebuilding the pipeline business for Australia and as a result are ramping up our business events marketing and distribution activity to ensure the world knows Australia is open for business. International tradeshows, such as IMEX Frankfurt, will be key to our success, providing the opportunity to reignite relationships and share with buyers the wealth of new accommodation, venues and experiences that have opened these past few years,” Mack said.
The film assets will be rolled out as part of an integrated campaign across trade and social media from this month and will be supported by content and public relations activity.