The Thailand Convention & Exhibition Bureau (TCEB) and 14 Thai business events suppliers have chalked up a total of 84 leads worth an estimated 1,873.6 million baht (US$53 million) and 28,388 MICE visitors over the three days of IMEX Frankfurt.
The 14 suppliers included five DMCs, eight hotels, and Queen Sirikit National Convention Center. According to suppliers, interested groups hail from countries such as Singapore, the UK, Germany and US. Some buyers were even able to confirm their plans to Thailand on the spot during IMEX Frankfurt.
TCEB president, Chiruit Isarangkun Na Ayuthaya said: “The number of leads is encouraging as Thailand has been lowering travel requirements to reopen the country, allowing the events industry to operate.”
To strengthen Thailand’s business events proposition and celebrate the reopening of Thailand, TCEB also rolled out a new business events brand – Thailand MICE – Meet the Magic – at IMEX Frankfurt.
“Now (that) the world is travelling again, Thailand is ready to distinguish itself in the eyes of MICE planners with the promise of a superlative and magical experience for all,” he added.