Despite being the last Australian state to reopen its borders, Western Australia (WA) is the first state to bring over 26 diverse operators from the region back into South-east Asia to reconnect with critical leisure and business event partners.
An intense three-day Reconnect WA roadshow in Kuala Lumpur and Singapore last week allowed Tourism Western Australia, Business Events Perth and WA operators to meet with more than 306 airlines, travel trade, and media partners from Singapore, Malaysia and Indonesia.
Tourism Western Australia also partnered with Singapore Airlines and Malaysia Airlines to host a special WA showcase for corporate buyers.
Singapore, Malaysia and Indonesia are WA’s second, third and seventh top-performing international source markets.
The Reconnect WA mission is made possible by the WA state government’s Reconnect WA funding package.
