Bangkok’s world-class platform attracts new event profiles

In a vote of confidence for the upgraded Queen Sirikit National Convention Center (QSNCC), more than 160 activities are slated to take place at the new facility by 2023, including fresh line-ups

The newly-renovated QSNCC has reinvented itself to be “Beyond MICE, Beyond Venue”
The newly-renovated QSNCC has reinvented itself to be “Beyond MICE, Beyond Venue”

Brought to you by Queen Sirikit National Convention Center

An iconic landmark in the heart of downtown Bangkok, the newly-renovated Queen Sirikit National Convention Center (QSNCC) is set to be “The Ultimate Inspiring World-Class Event Platform for All”.

The new QSNCC is expected to attract over 13 million visitors annually, more than double the six million visitors per year prior to the renovation. Beyond MICE offerings, it can now also accommodate lifestyle events ranging from concerts, fashion shows, arts & craft, to gaming and e-sports.

More than 160 activities are already lined up to take place at QSNCC by 2023, in a show of confidence for the new platform.

The number of visitors to QSNCC is expected to be over 13 million annually, more than double the six million per year prior to the renovation

Some major high-profile events include APEC Economic Leaders’ Week and South-east Asia’s biggest gaming expo, Thailand Game Show.

New event types are also keen to come onboard too.

They range from the world’s leading leather trade fair, Asia-Pacific Leather Fair (APLF); Asia’s international fruit and vegetable trade fair, Asia Fruit Logistica; to Jewellery & Gem ASEAN Bangkok. They were previously held in Hong Kong and Singapore.

According to Grace Lee, event director of APLF, since the ASEAN bloc re-opened for business, and with Bangkok located at its centre, the capital became its commercial hub and restart point to woo Asia-Pacific buyers back.

She said: “The newly-renovated QSNCC, equipped with world-class exhibition facilities, is situated in central Bangkok. It is well-connected by all modes of transport and will be a highly convenient place to welcome international buyers and business travellers.”

David Axiotis, executive director, Global Produce Events (HK) Limited, who chose QSNCC for Asia Fruit Logistica, also believed that the venue “will be an ideal event platform to showcase innovation and to provide business opportunities for all exhibitors.”

He explained: “Thailand is a hub for Asia’s fast-growing fresh fruit and vegetable business and the new QSNCC is well equipped with state-of-the-art facilities, strategic location, technology and services.”

Sanchai Noombunnam, country general manager – Thailand, Informa Markets, who is organising the Jewellery & Gem ASEAN Bangkok, concurred: “The new QSNCC is situated at the heart of Bangkok and as a city centre, easy to access for all transportation. It allows exhibitors and visitors a hassle-free commute to the venue. QSNCC is at the forefront of sustainability and is mindful of our impact on the environment and community – which align with Informa Markets’ business and show commitments.”

Besides for the first time, QSNCC will host the T-Pop Concert Fest, headlining leading Thai pop artists such as PP x Billkin, 4EVE and Bowkylion.

Phatrapreechakul added: “We are convinced that there will be all kinds of event hosts and exhibitors who will choose QSNCC as their venue. This will enhance QSNCC’s reputation as an industry pioneer for both Thai and Asian event venues.”

Discover the new experience of “The Ultimate Inspiring World-Class Event Platform for All” at QSNCC here.

For event organisers and planners keen to explore QSNCC as a venue, reach out to us here.

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