Thai exhibitors have achieved 94 leads at the recently-concluded IT&CM Asia in September, which will bring an estimated 10,360 overseas attendees to Thailand, and generate around 683 million baht (US$17.9 million baht) in revenue.
The leads are from India, Singapore, US, Czech Republic, Germany, Poland and Belgium, and the industries represented include pharmaceutical, IT, automotive and insurance.
The hybrid event took place in person at the Centara Grand & Bangkok Convention Centre at CentralWorld in Bangkok from September 20-22, and was extended online for an additional six days. In total, there were around 1,000 participants on-site, and 224 buyers that joined virtually.
This year, the Thailand Convention & Exhibition Bureau-supported Thailand Pavilion housed a representative from the Thailand Incentive and Convention Association (TICA) and a total of 34 exhibitors from Bangkok, Chiang Mai, Pattaya, Phuket, Hua Hin and Khao Lak, consisting of 26 hotels, four convention centres and four DMCs.
Three MICE Cities from the north-eastern region of Thailand also participated as part of an Isan booth, and featured suppliers from Khon Kaen, Udon Thani and Nakhon Ratchasima.
At this year’s TTG Travel Awards, TCEB was also voted the Best Convention and Exhibition Bureau by readers of TTG Asia, TTG China, TTG India, TTGmice, TTG-BTmice China, TTGassociations, and TTG Asia Luxury.
TCEB president, Chiruit Isarangkun Na Ayuthaya, said: “The fact that Thailand was able to secure 94 leads during IT&CM Asia this year shows that the world is very keen to return to Thailand for MICE. Thailand remains a strong choice for overseas clients.
“The three MICE cities in the north-east are (also) expected to attract around 60 groups by the end of next year. It is proof that TCEB is on the right track in developing destinations in a different cultural and geographical region, offering more locations and generating revenue for more regions of the country”.