MICE experts highlight the geographical advantages of the coastal city and its world-class event infrastructure as some of its strengths as a top business events destination.
Brought to you by Busan Tourism Organization
Second-largest city in South Korea, Busan, is a global MICE city whose reputation as an ideal venue option is growing from strength to strength.
In the first half of this year alone, the Busan Exhibition and Convention Center (BEXCO) held over 100 more events than it did all of 2021.
MICE experts highlight the geographical advantages of Busan and its world-class MICE infrastructure as some of the city’s strengths as a top business events destination.
Ideal city to host international events
Busan’s coastal environment won it acclaim as South Korea’s only bleisure (combination of both business and leisure) city.
One of Busan’s most compelling draws is the myriad of seaside activities business travellers can engage in.
The coastal pursuits are clustered in “Haevenue”, an area in the Haeundae district in Busan that is at the centre of the city’s MICE infrastructure, including BEXCO and Busan Port International Exhibition & Convention Center (BPEX), as well as a host of accommodation choices and tourist attractions.
Due to its close proximity to the Gimhae International Airport, Busan also doubles up as a transportation hub.
Business success for events
So far in the second half of 2022, BEXCO has hosted a diverse range of successful international conferences, such as the International Federation of Freight Forwarders Associations (FIATA) World Congress.
Delegates of events held at BEXCO can enjoy tasty culinary fare and exciting sightseeing opportunities while in town.
One of the world’s 10 busiest ports, the city’s continuous hosting of fruitful events serves as a constant reminder to the world of its capability as a MICE city – one that should not be overlooked when selecting a host city for any upcoming business event.
Sea sports and nautical leisure activities
The beautiful beaches of Busan allow for all kinds of seaside leisure activities throughout the year.
Paddle-boarding is popular, and board rentals are readily available at both Gwangalli Beach and Dadaepo Beach.
The best time to go paddle-boarding is in the late afternoon, when the adventurous will be rewarded with stunning sunsets over the water.
Event organisers in Busan do their best to ensure delegates have the time of their lives, and strive to provide a range of tourism products for them to create unforgettable memories.
More events in the pipeline
In May 2022, the World Anti-Doping Agency’s (WADA) board of directors selected Busan as the venue for the 2025 WADA World Conference, in a vote of confidence for the city.
The board conducted an initial three-day inspection of Busan in September. The four-day 2025 WADA World Conference is scheduled to commence on October 10, 2025.
Busan is honoured to be hosting the first-ever WADA World Conference to be held in South Korea and sees the event as an opportunity to demonstrate its MICE appeal globally.
While the coastal city’s world-class MICE infrastructure makes it the ideal host city for international events, Busan is not resting on its laurels and is constantly seeking to improve and make every event held on its coastline better than the last.
Interested in organising your next business event in Busan?
For more details on why Busan is the Best Bleisure City, visit here.
Find out more about the MICE support available here.