After 48 years, Adelaide Convention Bureau has been rebranded and repositioned to Business Events Adelaide.
CEO Damien Kitto said in a press release that the new name better reflects what the organisation does and removes the ambiguity of it being erroneously related to tourism and major events, or, as has sometimes been the case, being seen as only interested in bidding for conventions.
“Business Events Adelaide is first and foremost an economic driver for Adelaide and South Australia,” he said. “Business events fill hotel rooms, venues, restaurants etc but our valued business delegates spend three times more each day (A$632; US$412) than a tourist or a major events visitor and that is an important differentiation. They also leave a strong economic tail from their visit.”
“These delegates are focused on returning home with tangible business results from their time with us, be it from knowledge transfer, research collaborations or business partnerships. And such economic results from business events deliver strong advantages for South Australia. Our new name far better recognises that effort, especially for the array of companies located in our globally recognised innovation districts,” said Kitto.
Kitto said Business Events Adelaide with its strong economic growth ethos, would continue as an independent not-for-profit economic driver using its strong capabilities. It will attract, across the broad sector, business events including; meetings, conventions, conferences, exhibitions, seminars, symposiums and corporate incentives.
“We deliver a high 40:1 ROI and last financial year we secured A$254 million for the South Australian economy. This was achieved despite the constraints of Covid and our small but highly effective team looks forward to bettering these numbers each year from now on,” he said.
The rebranding also reflects how the national business event sector is being positioned.
“Most of our interstate organisations have also moved away from being titled bureaux,” said Kitto.