UFI, the Global Association of the Exhibition Industry, will convene in Cologne, Germany for its 91st UFI Global Congress from November 20 to 23, 2024.
The meeting will be hosted by Koelnmesse at the new Confex Congress Center.
UFI president, Monica Lee-Müller, said in a statement: “What a way for me to end my turn as the UFI president – being able to share the news that our association’s biggest event will return to Cologne, one of UFI’s 20 founding members, in 2024. Cologne won the bid against strong competition from around the world.”
The congress will hold special meaning for host Koelnmesse, as the latter celebrates its centennial anniversary in 2024.
CEO of Koelnmesse, Gerald Böse, said: “2024 will be the year when tradition and future come together in a very special way. The time and place will be just right for another major event of our industry.”
The UFI Global Congress is highly regarded in the exhibition industry and is the largest global meeting of the year for professionals in this space.
Last held in Muscat, Oman this year, the congress will move to Las Vegas, the US for 2023.