Zoom, Cvent power up hybrid events with partnership
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Following a successful collaboration between Cvent and Zoom Video Communications, Inc in delivering an engaging end-to-end hybrid experience at Zoomtopia 2022, Zoom’s global hybrid conference, both companies are now working to bring the same capabilities to other organisations via the Zoom App Marketplace.
“We recognise the value Cvent brings as a long-time leader powering in-person events around the world,” said Steven Li, ISV sales and strategy leader at Zoom.
“Zoom has always been a company built to connect and bring people together, which is why we are excited to team up with Cvent so that our customers can seamlessly tap into our best-in-class platforms to deliver more dynamic and impactful hybrid events.”
“In today’s event environment, an organization’s Total Event Program includes a blend of in-person, virtual, and hybrid events to maximise attendee engagement, reach and overall programme impact,” said Cvent CMO Patrick Smith.
“But without the right technology partners, organisations often struggle to effectively manage and execute their more complex hybrid experiences. As a leading communications platform, Zoom recognised this area of opportunity, and we’re excited to work with Zoom to help our mutual clients deliver world-class hybrid experiences.”