SITE, TCEB, and CITU join forces to transform young leaders into sustainability ambassadors

A screenshot from the virtual event

The Society for Incentive Travel Excellence, Thailand chapter or SITE Thailand, in collaboration with the Thailand Convention and Exhibition Bureau (TCEB) and College of Innovation Thammasat University (CITU) recently concluded the SITE Thailand M&I Sustainability Advocate Project 2022.

The project challenged 150 young leaders aged 17 to 25 to come up with sustainability practice ideas for the meetings and incentive travel sector. In total, there were 11 teams of young leaders incubating 11 ideas for sustainable practices in incentive trips to 10 MICE cities.

A screenshot from the virtual event

These young ambassadors were then invited to present their ideas virtually at the M&I Sustainability Forum.

Max Boontawee Jantasuwan, SITE Thailand president said that this project is one of SITE Thailand’s legacies to remind the new generation in the business events industry to cultivate a greater awareness of sustainability.

Orachon Wongpan-ngam, director of MICE Capabilities Development Department, Thailand Convention and Exhibition Bureau (TCEB), added: “Currently, most corporates are looking for a destination and business partners who have a solid background in sustainability practices in organising sustainable events. TCEB (aims to) empower the younger generation to step up and create new solutions for our industry.”

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