UFI, the Global Association for the Exhibition Industry, has signed an MoU with the Malaysia Convention & Exhibition Bureau (MyCEB) that will enable Malaysian business events professionals to access the globally-recognised UFI Certified Professional designation (UCP) in 2023.
With courses on exhibition management and venue management, Malaysia’s new UCP training programme will be developed with and delivered by industry experts from Malaysia and beyond.
The curriculum developed under this new partnership will be designed to boost professionalism in Malaysia’s business events sector – in line with MyCEB’s work to establish a national Business Events Standard. Options may range from business development, leadership and crisis management, to digital innovation and sustainable development.
MyCEB chief operating officer, Noor Ahmad Hamid, noted: “The introduction of (the) UCP programme to the Malaysian industry players will further advance our professionalism.”
The UCP programme consists of two foundation programmes and a wide range of specialised modules, delivered by UFI and educational partners. The curriculum is tailored to the specific needs of exhibition organisers and venues in each region of the world where it operates.