Destination Gold Coast revitalises ambassador programme

Ambassadors will be influential leaders who are passionate about the city and committed to helping it grow as a host destination for business events

Destination Gold Coast has recently revitalised its business events ambassador programme, BE Connected Gold Coast, another phase in its plans to attract more delegates to the destination.

BE Connected Gold Coast will include leaders from the valuable academic and scientific world, in addition to a new generation of industry leaders and thought leaders who are driving change, growing their industries, and helping to move the city forward.

From left: Ambassador Hal Rice, Gold Coast mayor Tom Tate, Destination Gold Coast’s Selina Sinclair; and Gold Coast Convention and Exhibition Centre’s Adrienne Readings

Destination Gold Coast’s head of business events, Selina Sinclair, said: “We are excited to launch BE Connected Gold Coast with eight leaders who are making a big impact through their contribution to the social, cultural and economic achievements of the city.

“They will showcase the Gold Coast’s changing profile as a hub for innovation, by attracting and building best-in-class business events whose benefits go beyond visitation and are a key contributor to the city’s growth.”

Gold Coast mayor Tom Tate has also accepted the role of patron of the ambassador programme, and the first three leaders to join the renewed campaign are Rebecca Frizelle, Hal Rice, and Dinesh Palipana.

“Gold Coast’s Australian of the Year, renowned stroke specialist and one of the founding ambassadors from the original programme, Hal Rice, is a great example of partnering with Destination Gold Coast to not only bring events to our city, but through his work is putting the Gold Coast on the world medical stage,” Sinclair elaborated.

“Rice has continued to bring international medical conferences to the Gold Coast, generating millions of dollars in economic benefit for the city and is now, through both public and private sector investment, in the final stages of building a world-class training centre for image-guided surgeries right here at the Gold Coast’s A$1 billion (US$671 million) Health and Knowledge Precinct.”

Earlier this year, Destination Gold Coast launched a new business events brand with the positioning The Imagination Capital of Australia. It was designed to present the Gold Coast in a new light and highlight the strengths Gold Coast has as a destination across a broad range of industries.

Destination Gold Coast will work closely with the City of Gold Coast and its Economic Development unit to maximise the impact of the new business events programme.

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