The Malaysia Convention & Exhibition Bureau (MyCEB) closed off 2022 on a positive note, and is ushering 2023 in with a number of wins already in the bag, up until 2030.
In 2022, MyCEB together with industry partners staged 152 business events, bringing in an accumulative total of 402,320 delegates to the country out of which, 92,000 were international. The estimated economic impact generated in 2022 stands at around RM1.2 billion (US$274.3 million).
For 2023, MyCEB reports that there are currently 35 business events on the calendar, which will welcome over 40,000 local and international delegates thus translating into RM390 million in estimated economic impact.
From now until 2030, Malaysia has more than 88 business events in the pipeline, which are expected to welcome 104,834 delegates and bring about an estimated economic impact of RM1.47 billion to the country’s economy.
MyCEB will continue to participate in Asia Pacific Incentives and Meetings Event (AIME) Australia, IMEX Frankfurt, The Meetings Show London, IMEX America and IBTM World Barcelona.
There are also various assistance schemes to attract business events to Malaysia, and the aim is for Malaysia’s business events industry to return to pre-pandemic levels within two years, Abdul said.
MyCEB representatives have also been reappointed in China, India, South Korea, and various South-east Asian markets.
