TCEB and THAI strike up deal to attract MICE travellers from Asia, Europe

TCEB and THAI sign a 2023 marketing deal

The Thailand Convention and Exhibition Bureau (TCEB) and Thai Airways International Public Company (THAI) have signed a marketing deal to attract meetings and incentives travellers from Asia and Europe in 2023.

Chiruit Isarangkun Na Ayuthaya, president of TCEB, stated: “We will focus first on the overseas markets of meetings and incentive travel. This sector has been a huge market source of travellers for Thailand since the middle of this year.”

TCEB and THAI sign a 2023 marketing deal

TCEB and THAI will be involved in joint marketing activities such as at major global tradeshows like IMEX Frankfurt 2023 in May in Germany, IT&CM Asia and CTW Asia-Pacific 2023 in September in Thailand.

Roadshows will also be held, where the first targets are Cambodia and Vietnam, with others planned for Sydney and Melbourne in May. Other marketing activities are in the pipeline to tap into the Singapore, Europe, UK, and eventually China markets.

“The particular focus is the markets where THAI and THAI Smile Airways operate flight services, for example, Europe, India, Australia, Japan, Korea, China, Hong Kong, Taiwan, Philippines, Singapore, Indonesia, Malaysia, Lao PDR, Vietnam, Cambodia and Myanmar. The collaboration will also entail forming partnerships to support other key MICE events,” added Chiruit.

TCEB and THAI are confident that the collaboration will help revive the meetings and incentive travel markets to achieve 60 per cent growth when compared to the year 2019. In line with the prospect, TCEB and THAI are also designing new campaigns for 2023 to help speed the industry return to normalcy as soon as possible.

Both parties expect the collaboration to attract at least 500,000 travellers and generate 33 billion baht (US$985.4 million) in revenue.

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