FreeD Group, a digital and smart merchandising solutions company, has acquired Hong Kong-headquartered travel management company Connexus Travel (formerly Swire Travel).
Since its inception in 2015, FreeD has been connecting platforms, brands, and service providers to their customers with enhanced digital capabilities through its proprietary SAAS solutions, as well as services like end-to-end artificial intelligence digital transformation, smart merchandising, and smart marketing. The company operates in more than 10 markets worldwide, serving more than 200 high-profile clients and partners such as Samsung, China Mobile, China Life Insurance, Google, FIFA World Cup, BMW and Hyundai Card.
Meanwhile, Connexus Travel, established in 1948, was the first travel agent registered in Hong Kong and now operates in Hong Kong, Beijing and Shanghai, specialising in corporate, leisure and business events, offering a full range of travel services and digital booking applications.
Abel Zhao, co-founder and CEO of FreeD Group, said there is “tremendous growth potential” for Connexus Travel.
“The positive outcomes we envisage include business opportunities spanning travel services, e-commerce, marketing services and brand loyalty programmes, all of which will be underpinned by a comprehensive range of digitalised services and solutions. Ultimately, we anticipate Connexus Travel to follow in the footsteps of FreeD Group and transform into a global brand.”
Eric Lau, general manager of Connexus Travel, added: “This acquisition will accelerate the digital transformation of our products through new signature customer-facing travel applications, which will include the provision of new user experiences and efficiencies for our corporate travellers.”
He added that the acquisition will also help Connexus expand its services outside of Hong Kong and China, and into the markets where FreeD Group currently operates.