CWT has revealed its 2023 product investment focus, where a US$90 million capital raise – issued in a private fundraising among its shareholders – will help to accelerate growth, expand its competitive advantage, and broaden value for its customers.
For 2023, CWT will continue expanding the features and functionality of its myCWT platform and increase automation to create an even better user experience. Platform investments will concentrate on enhancements that simplify and provide a more tailored experience for travellers and travel arrangers and harness the value of data through insight solutions for travel managers.
Investments will also be channelled towards customer business priorities like sustainability, traveller well-being, and inclusivity, enabling a more values-based approach to travel programme management. Related capabilities introduced in 2022 include real-time carbon footprint indicators, non-binary profile fields, on-trip connectivity, and traveller tracking systems.
Streamlining interactions in the myCWT messaging channel through further application of smart technologies like chatbots and artificial intelligence (AI) for seamless connection of self-service and human connection remains key, along with delivering new savings opportunities via price optimization and broadening access to global new distribution capability (NDC) content.