The Anam sharpens its business events edge

The Anam Cam Ranh

Following its successful establishment in Vietnam’s luxury accommodation space, The Anam has now set its sights on the business events arena, with a multipurpose convention centre set for launch in Cam Ranh this July.

Named Axi Plaza, the property sits on the beach next to The Anam Cam Ranh. It packs in a conference hall for up to 1,000 people, a rooftop bar with panoramic views, and about 10,000m2 of shopping and dining facilities.

The Anam Cam Ranh

Martin Koerner, group commercial director, The Anam, told TTGmice that interest in Axi Plaza is strong. It secured its first business event – a 600-pax gathering this July – before the commencement of sales and marketing activities.

Business events operations will begin this July, while tenants and operators for the commercial spaces will be finalised in the coming months. Axi Plaza is expected to be fully operational end-2023/early-2024.

While Axi Plaza is the group’s first dedicated events property, Koerner emphasised that The Anam team is no stranger to high-quality business events, as its resort, The Anam Cam Ranh, has been a popular venue for luxury car launches and incentive travel programmes.

With both The Anam Cam Ranh and Axi Plaza, The Anam expects to be the only operator of a property that “combines events spaces, beachfront views and top-end hotel accommodation” – something that does not yet exist in the area, said Koerner.

“We will attract international meetings and events, such as product launches, award dinners, etc,” he said.

Laurent Myter, group general manager, The Anam, said the opening of The Anam Cam Ranh six or seven years ago had put Cam Ranh on the world travel map, and the presence of Axi Plaza and the arrival of business events will “bring even greater attention to Cam Ranh”.

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