The Singapore MICE Forum (SMF) is making a return from July 26-28, 2023, with the theme The Great Reset.
Organised by the Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS) and supported by the Singapore Tourism Board (STB), the three-day conference will gather industry professionals and leaders from the region as well as an esteemed line-up of expert speakers from the global business events industry.
To celebrate and recognise the spirit of resilience, innovation and progress of the industry achieved in the past two years, the inaugural Singapore MICE Awards will take place as part of the SMF for the first time.
The Singapore MICE Awards covers various categories, including Consumer Show of the Year, Trade Show of the Year, Meeting/Conference of the Year and Venue of the Year. Each category is judged based on criteria such as innovation, creativity, and sustainability.
Concluding the SMF will be the Singapore MICE Challenge which aims to cultivate and uncover future talent. Students from Singapore’s institutes of higher learning are invited to create and explore revolutionary approaches in curating an event through purposeful technology adoption, re-inventing audience experience while ensuring sustainable practices are in place.
Richard Ireland, president, SACEOS, is confident the SMF will not only further strengthen its position as the premier and choice event for the international business events community, but also Singapore’s standing as a leading and innovative hub for the global business events industry.