A total of 3,000 delegates from Taiwan’s F&B company, WOW Prime Corporation, will be making their way to Malaysia this year for their incentive trip, generating an estimated economic impact of RM57.9 million (US$13.1 million).
Supported by the Malaysia Convention & Exhibition Bureau (MyCEB), delegates will have staggered arrivals from now until September 28, 2023.
The participants of WOWprime Corporation Company Incentive Trip 2023 will be treated to a five-star resort stay at Lexis Hibiscus Port Dickson, the resort that laid claim to two Guinness World Records with its unique features.
The incentive trip will also include a Melaka Historical Tour to visit cultural sites, as well as a night market experience at Alor Street; shopping at duty-free Genting Premium Outlets and Genting Sky Avenue Complex; other local experiences; and photoshoots at Chinatown, Kwai Chai Hong, Saloma Link bridge, KLCC and National Palace.
Abdul Khani Daud, CEO of MyCEB, said that welcoming WOWprime augurs well with Malaysia’s target to welcome 114,000 corporate meetings and incentive participants for 2023.