The Department of International Trade Promotion (DITP), the Thai Chamber of Commerce (TCC), and Koelnmesse, have joined forces to create an all-new HoReCa (hotel, restaurant, and catering) tradeshow next year.
Scheduled to take place from March 6 to 8, 2024 at IMPACT, Muang Thong Thani, Bangkok, Thailand, the inaugural tradeshow will showcase a comprehensive range of innovative solutions in nine major segments: Bakery & Ice-cream, Café and Bar, Cleaning and Laundry, Dining, Furnishing, Kitchen, Services, Tech, and Wellness.
Additionally, there will be several supporting programmes, including a Hosted Buyer Programme, slated to host more than 500 top buyers from Asia, allow them the opportunity to network. Industry players can also glimpse into the future of HoReCa at the THAIFEX – HOREC Xperiential Zone, and gain access to industry insights, perspectives, and best industry practices by attending forums, live workshops, and culinary demonstrations.
Phusit Ratanakul Sereroengrit, director-general, Department of International Trade Promotion (DITP), noted that after three challenging years of Covid-19 restrictions, the HoReCa industry is now seeing a surge in consumer demand as people are eager to return to travelling, dining out, and other forms of entertainment.
“Thailand is… a famous tourist destination with a quality reputation for great hospitality and strong capability to serve the needs of the industry. This year, Thailand is expected to receive more than 20 million foreign visitors. Backlog demand is leading to an unprecedented need for new investments and opportunities in the HoReCa industry. Given the growth trajectory and our great achievement of THAIFEX – Anuga Asia tradeshow, all three organisers are confident that THAIFEX – HOREC Asia will be a beneficial platform to meet the needs of the region’s fast-growing tourism and hospitality industry.”
The debut event aims to attract over 300 leading brands and 20,000 trade visitors from South-east Asia and key cities across Asia-Pacific.