The International Café & Beverage Show (ICBS) 2023 will return to Kuala Lumpur Convention Centre next month, from May 25-27, 2023.
It will be held in Halls 4 & 5 at the Kuala Lumpur Convention Centre, with trade and industry visitors the focus of the first two days, while the third and final day will be open to the public.
Christopher McCuin, managing director of show organiser Montgomery Asia, shared: “We are proud to have already confirmed 90 per cent of our exhibitor targets and the demand for the remaining 10 per cent of space remains high. We are excited about the positive response to ICBS 2023 so far, with more than 250 brands exhibiting from Malaysia, Singapore, Indonesia, Japan, South Korea, Australia, The Netherlands and Italy.”
In addition to the exhibition, Montgomery Asia has again teamed up with the Malaysia Specialty Coffee Association (MSCA) to host the semi-finals and finals of the 8th edition of the Malaysia National Coffee Championship (MNCC). The ‘national champion’ baristas (in three categories – Gigi Coffee Malaysia Barista Championship 2023, Falcon Coffees Malaysia Brewers Cup 2023 and Gigi Coffee Malaysia Latte Art Championship 2023) will go on to represent Malaysia at the World Coffee Championships 2024.
Kelvin Ngow Wai Hng, president of MSCA, elaborated: “This year 76 baristas participated in the early stages of the MNCC. Twelve baristas in each of the three categories have advanced to the semi-finals, where they will be competing to become ‘national champions’ and represent Malaysia at the World Coffee Championships 2024.”
There will also be an educational series Cafe Talk @ ICBS 2023, which will involve 14 workshops and talks throughout the exhibition. This will include workshops from Barista Guild Asia, which will be hosting two courses – Introduction to Coffee, and So, you want to start a café?.
Dankoff Coffee Specialist will also be hosting their Sensory Room with DC Academy, where participants will learn what it takes to identify different coffee and tea flavours and aromas.
The Roasters Pavilion will also return this year, and is a cost-effective way for many smaller coffee roasters to showcase their unique coffee flavours. Visitors who visit the booth will be able to try innovative coffee roasts produced by more than 15 participating companies.
