Global Exhibitions Day to celebrate industry’s strong comeback
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With a month to go before the arrival of Global Exhibitions Day (GED) on June 7, UFI, which serves as its central project office, has unveiled this year’s theme and calls for exhibition industry professionals to celebrate the moment together.
This year, the main theme highlights that the exhibitions and events industry “runs the meeting places and marketplaces for everyone”. It will shine a light on how integral the industry’s work is to the continuation of all businesses and industries, and encourage greater recognition for the influence and effect on economy that exhibitions hold.
“Ever since we launched GED in 2016 as an industry, it has been growing in reach and relevance, and the campaign was crucial to keep decision makers aware of us throughout the dark times of the pandemic. Now, after the post-pandemic recovery, GED allows us to focus and highlight the critical role we play for every industry, every community that we serve. More than ever, we have the opportunity to be seen by policymakers and decision makers as the important sector that we are. I encourage everyone to join this year’s activities”, said Michael Duck, UFI president.
GED has seen activations and activities from industry players in over 100 countries and regions around the world since it was established. To help more get involved in GED, UFI has prepared an online toolkit for businesses and professionals in the sector to use when promoting GED. They are encouraged to highlight the impact of exhibitions on facilitating the communication and collaboration of all types of industries and marketplaces.
Some participation ideas include following the #GED2023 on all social media platforms; creating or taking part in a #GED2023 initiative; and asking government officials for endorsement and recognition of the day.