TTG Conversations: Five Questions with Nisha Abu Bakar, World Women Tourism

More and more travel and tourism organisations are aligning themselves with the UN Sustainable Development Goals in recent years, particularly in Singapore, observes Nisha Abu Bakar, co-founder of World Women Tourism and a veteran strategist, practitioner, academic and corporate trainer in the industry.

In this episode of TTG Conversations: Five Questions, Nisha counts the various sustainability initiatives undertaken by Singapore government agencies, Singapore Tourism Board, Singapore Association of Convention & Exhibition Organisers & Suppliers, Sentosa Development Corporation, and more as examples of how sustainability promises are translating to actual actions.

She also discusses the need for public-private sector collaboration and top-level funding for a successful destination-wide sustainability strategy, the importance of communicating sustainable actions consciously to avoid greenwashing, training opportunities for sustainability goals, and a recommended approach to getting started on sustainability initiatives.

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