Element expands business intelligence toolkit with ChatGPT

Element adds business intelligence tools to its portfolio of software aimed at growing TMCs and their clients

TMC technology provider Element has expanded its reselling agreement with cloud computing software company Zoho to include a data preparation service powered by ChatGPT.

Zoho recently announced the integration of ChatGPT into its Business Intelligence Platform, where the latest AI addition can provide TMCs with deeper augmented analytics, improved data visualisation and analysis to create actionable business insights.

Element adds business intelligence tools to its portfolio of software aimed at growing TMCs and their clients

TMCs and their clients will also have access to public data to run comparisons and set benchmarks that will help them gain business insights to improve their travel spend.

The AI-powered tools will also allow users to request data or information and set KPIs by using natural language, eliminating the need for complex SQL formulas. Advanced features include formula generation from chat, the creation of new data sets and data customisation.

Zoho draws from more than 250 data sources – including Zendesk, HubSpot, Microsoft, Mailchimp, Stripe and Google – allowing businesses to integrate and analyse data sourced from diverse third-party systems.

Gavin Smith, director of Element, said: “With the addition of Zoho Analytics and Dataprep to our portfolio of business software we can now help TMCs and/or corporate travel teams consolidate, normalise and automate their various categories of spend, no matter who their suppliers are…”

Smith added: “Zoho’s advanced business intelligence and data preparation tools make travel-related data consolidation, normalisation and processing much easier. Zoho helps businesses build data pipelines across various siloed data storage systems. So marketing, sales, support and finance get insights with KPI dashboards and reports blending across all business functions.”

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