Marina Bay Sands’ Sands Expo and Convention Centre has formed new strategic partnerships with two MICE professional bodies – the Events Industry Council (EIC) and Professional Convention Management Association (PCMA).
The three-year partnership with EIC will provide Marina Bay Sands with a robust platform, offering strategic recognition and thought leadership opportunities in collaboration with EIC’s Certified Meeting Professional (CMP), CMP Fellows, and Knowledge programmes.
As part of the partnership, 100 client-facing staff in Marina Bay Sands will be accredited with the Sustainable Event Professional Certificate (SEPC) within the next 12 months, up from the current 50.
With the integrated resort playing a bridging role, the partnership will enable more EIC-led initiatives to take place in Asia, including training programmes and study missions. This will result in an exchange of best practices and raise the standards of business events offerings in the areas of sustainability and innovation across the region.
Sands Expo and Convention Centre is the first convention centre in Asia to collaborate with the EIC as a strategic partner.
Marina Bay Sands has also deepened its longstanding partnership with PCMA. Since 2015, Marina Bay Sands and PCMA have worked closely together on various initiatives, including talent development programmes and collaborating on industry issues, fostering a shared mission of driving excellence and innovation in the business events sector.
With the new phase of the PCMA partnership, Marina Bay Sands will leverage the collective strength of Las Vegas Sands’ properties in Singapore and Macau to further amplify the shared objectives of PCMA, addressing critical topics such as sustainability, innovation, technology, talent development and audience engagement.