Penang clinches first IAA World Congress

An aerial view of Penang

Penang, Malaysia will be the destination of the next International Advertising Association (IAA) World Congress, marking the first occasion this event is held in South-east Asia.

Scheduled to take place from March 6-8, 2024, in the host city of Penang, the 45th IAA World Congress is jointly co-hosted by IAA Malaysia, Penang State Exco Office for Tourism and Creative Economy and Penang Convention and Exhibition Bureau (PCEB).

An aerial view of Penang

Under the theme of Brand Recode. Better World, Better Life, each of the conference’s three days of the congress will be themed, The Future of Brands on Day 1, Technology and Creativity to Shape the Future on Day 2 and conclude on Day 3 with the Future is Female. The IAA World Congress 2024 will also shine a major spotlight on the necessity of women’s empowerment and gender equality in the pursuit to re-code and rebuild the future in line with International Women’s Day on March 8, 2024.

The 45th IAA World Congress is a significant happening in the celebration calendar of the 85th Anniversary of IAA Global and the 30th Anniversary of IAA Malaysia.

CEO of PCEB, John Doody Chacko, said in a press release: “It took over four years of intense effort against other more globally famous destinations and pandemic disruptions before IAA Malaysia emerged victorious in the decision to host the congress in Penang, Malaysia. It proves that the world is growing to recognise Malaysia and Penang as destinations that are not only attractive in thousands of ways, more importantly, are well equipped in all avenues to host events of world-class stature”.

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